August 1st, 2018 VideoEnvy 8 Big reasons you need video Now more than ever, using video to support your business should be top priority. Video makes communicating with your audience simple and fast, and can help connect you to others in a big way. The proof is in the facts. Online Videos will account for more than 80% of all consumer internet traffic by 2020. (CISCO) More than 500 million hours of video are watched on YouTube each day. It doesn’t have to be long. Videos up to 2 minutes long get the most engagement. (WISTA) 87% of online marketers use video content. One-third of online activity is spent watching video. Facebook video receives 135% more organic reach than a Facebook photo. People who view videos retain 95% of a message when they watch it compared to 10% when reading it in an article. (Insivia) It can help your email marketing. Using the word “video” in an email subject line boosts open rates by 19%. (Syndacast).