These days, there are so many things that are trying to grab our attention. As we’re pulled in this direction and that direction, attention spans are getting shorter and shorter. This concept applies to social media too. We know that from our personal usage. As you scroll through your feed, you’re only going to stop and pay attention if the post stands out. That’s where video content comes in. There’s nothing that grabs your attention better than a compelling video. Here are three reasons why you should add video content to your social media mix.

It’s Effective

As a business, when you post on social media, you have a goal in mind. It may be to drive traffic to your website. It may be brand awareness. It may be conversions. Regardless of your goal, you’re looking for results. If you post on social media and your content doesn’t stand out, users are going to scroll past your ad and you aren’t going to achieve the results you seek. Renderforest surveyed more than 1,000 marketers on their use of video content. 86% of those surveyed said videos help to increase brand awareness, 78% said videos help to generate more traffic, and 70% said videos help to increase conversion rates. Those are powerful numbers.

It’s Engaging

Think about your own habits. What stands out more when you’re engaging with content—text, images, or videos? Easy answer. Videos are a fantastic way to get your message across in a digestible manner. Social media videos garner up to 1,200% more shares than text and images combined.

You might be thinking to yourself, well, all of this sounds great, but videos are expensive. I don’t have the budget for it. This is a common misconception. It’s manageable to generate video content consistently if you have the right approach. That’s why we introduced VideoShorts. If the name doesn’t give it away, a VideoShort is a short video. These 30-second to 60-second videos are designed for social media. They’re shot professionally and include professional audio and lighting. However, since they’re not full production videos, we offer them to our clients at an affordable rate. The quality of your videos reflects upon your brand. With VideoShorts, you don’t have to settle for trying to shoot a shaky video with your iPhone that doesn’t turn out the way you would like it to.

It’s Differentiating

Whether you’re in the B2B or B2C space, you’re trying to stand out compared to your competition. Since there’s a perceived initial hump to creating video content, your competitors may have yet to dip their hand in the area. This is an opportunity for your business to make a splash. At VideoEnvy, our bread and butter is creating storytelling videos. We can partner with you to make your vision a reality.

Each year, the use of video content on social media continues to grow. Whether it’s Facebook, YouTube, Instagram, or LinkedIn—we don’t see this trend changing anytime soon.

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