Statistics prove that video is the most engaging form of content and provides the opportunity to engage with customers on a more personal level. It’s the best way to connect with your audience, increase engagement and convert leads into sales.
A well-planned video strategy will help build your brand identity and make you stand out among competitors. So it’s no surprise that consumers want to see more video content from brands and businesses they like or relate to.
Begin by putting together a video content strategy that includes a variety of video types, including explainer videos, product reviews, testimonial videos, and webinars.
Use your existing blog content to create short, shareable videos. Also, think about optimizing your videos for mobile devices and ensuring that there are multiple calls to action in each piece of content — including pulling people into blog posts. The more calls to action each video contains, the higher the likelihood that they will turn into conversions or sales.
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