Clayton Dabney for Kids with Cancer is a Texas non-profit dedicated to helping families with children who are dying of a cancer. The organization wanted a video it could use for outreach and fundraising. The video messaging needed to be simple and easy for both children and adults to understand. Since the subject is very sensitive, the organization didn’t want to interview families. The non-profit remains anonymous to the children, and there are photos showing how the organization has impacted families.
Houston-based VideoEnvy was tasked with creating a compelling video script, finding the voice-over talent and editing a video with no original footage. VideoEnvy produced this motion graphics video for the non-profit. The storytelling video consists of custom-made video graphics and stock images. Clayton Dabney for Kids with Cancer said the video “exceeded their expectations.”