Dr. Benard Dreyer
The Pediatric Academic Societies hosts an annual meeting with a wide-variety of pediatric groups from all around the world. To help promote the 2016 Baltimore event and encourage pediatric doctors and researchers to attend, PAS wanted promotional videos featuring some of its top doctors and leaders. During a PAS board meeting in The Woodlands, TX, VideoEnvy interviewed on-camera five different board members including Dr. Benard Dryer, American Academy of Pediatrics President. We then weaved together their answers to create five stand-alone promotional videos. We added still and stock imagery to help tell the story. The five teaser videos tell viewers why they should attend and what they should expect from the multi-day conference. The PAS promoted the videos in five different email blasts. The response was extremely positive and registration increased.