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BlogEnvy: 5 Reasons Why You Should Create a Video Series for Your Brand

BlogEnvy: 5 Reasons Why You Should Create a Video Series for Your Brand

A video series can help you showcase your products, services, and expertise in a way that’s engaging, informative, and easy to understand. According to Wyzowl‘s Video Marketing Statistics 2024, 89% of consumers polled want to see more videos from brands in 2024.  

Plus, videos have been proven to build trust with potential customers who are more likely to purchase once they know your company’s values and culture. 

In this blog post, we’ll talk about some of the advantages of creating a video series for your brand. 

1. Grow Your Audience 

A video series is a great way to attract and build an audience. Video content is highly shareable, which means that it has the potential to go viral—increasing your brand’s reach beyond its existing customer base. 

Creating valuable and engaging video content regularly can help you capture attention, establish an audience, and grow your brand. 

2. Build Brand Identity and Awareness 

A video series can help you showcase your brand’s unique voice, as well as the culture and values of your company. By consistently telling your brand story and creating visually captivating content, you can build a strong identity that resonates with your target audience. 

If you want people to remember your brand, it’s important to share your brand story and create visually appealing videos. This way, you can create an identity that your target audience can connect with. 

Video can help you convey not just what your company does, but also why your content matters. With each installment of your video series, your brand will become more recognizable—allowing you to stand out in a crowded marketplace and increase awareness for your business. 

3. Break Down Complex Topics 

When you’re trying to verbally explain a complex concept or technical subject, it can be difficult. That’s where a video series comes in handy. Short videos help you break down the information into smaller, more manageable pieces that your viewers can understand. 

Videos can make even the most complex subjects seem simple, by using clear visuals, engaging storytelling, and concise explanations. 

4. Become Memorable with Your Target Audience 

By releasing episodes of your video series regularly, you keep your audience engaged and eager for more. A series builds anticipation in your viewers by giving them something to look forward to.  

Here are a few ideas for a video series that might fit best with your brand: 

  • FAQ videos 
  • Product demo videos 
  • Employee spotlight video 
  • Interview videos with company leaders 
  • Client testimonial videos 

 The key is to get your audience interested in learning more about a subject or how your story plays out. Consistent exposure to your brand keeps people interested in it, which increases the likelihood that they will become customers. 

5. Build Trust Through Your Expertise 

By creating a video series, you can position yourself as an expert in your field by showcasing your team’s knowledge and skills. Informative and educational video content can offer useful insights, tips, and perspectives that can help people with their problems and answer their questions. 

Consistently providing valuable content to your audience can help establish your brand as a trustworthy source of information. Video campaigns can be an effective way to build credibility and differentiate yourself from your competitors, helping you establish thought leadership in your industry. 


Creating a video series for your brand presents endless opportunities. It can help you grow your audience, establish your brand identity, simplify complex topics, and build thought leadership. Let VideoEnvy help you create a captivating video series that engages your audience, strengthens your brand, and drives results. Contact us today to jumpstart your brand’s journey to success.