Want to get the most engagement out of your Instagram Reels? Reach a wider audience by following these best practices according to Creator Nick Gray’s conversation with a rep from Meta. See more details from his post here.
Consistency is crucial for building an engaged audience on Instagram Reels. Develop a posting schedule that works for you and stick to it. And when you’re posting regularly, it signals the algorithm that your content has value—which could mean more people seeing what you share!
While it may be tempting to use popular audio tracks in your Instagram Reels, choosing less popular audio can help your content stand out from the crowd. Finding good audio takes time so make sure to look at hashtags on videos associated with these tracks and note the song’s usage count, which you want to be less than 10k. If you have narration in your video, make sure to adjust the volume of your music.
When it comes to hashtags on Instagram Reels, less is often more. Instead of relying heavily on popular hashtags, focus on using relevant and niche-specific hashtags that align with your content. This strategy can help your videos reach a more targeted audience and generate meaningful engagement.
To optimize the visibility of your Instagram Reels, make use of the editing tools available within the app. Instagram’s algorithm tends to prioritize posts that make use of their internal editing tools. Experiment with features like filters, effects, and text overlays to enhance the visual appeal of your videos.
Keep your Instagram Reels concise and attention-grabbing by aiming for a duration of around 30 seconds. Shorter videos tend to perform better, as they hold viewers’ attention and can be easily consumed within the app.
However, don’t be afraid to experiment with longer videos occasionally. Instagram now allows Reels up to 90 seconds in length, giving you more room to showcase your creativity and ideas.
Engagement is key on Instagram Reels, and monitoring comments is a vital part of fostering meaningful interactions. Make it a habit to check and respond to comments within the first hour after posting. Set aside time to like and reply to comments promptly, showing your audience that you value their engagement.
To extend the lifespan of your most successful Instagram Reels, consider republishing them periodically. After three to six months, reshare your best-performing content to reach new followers who may not have seen it the first time. Refreshing your content strategy can help you maintain visibility and engagement over time.
Encourage your audience to take action and engage further with your content by using effective call-to-actions (CTAs). Rather than redirecting users outside of the Instagram app, use CTAs like “Tag a friend” or “Share this reel”. These prompts keep users within the app while expanding the reach of your content through their social connections.
Applying these best practices to your Instagram Reels will help you engage with your target audience and make sure that the content you are posting is resonating.
Consistency, strategic editing, audience engagement, and CTAs are vital elements to maximize the reach and impact of your Instagram Reels. Stay creative, experiment, and adapt your approach based on audience feedback to continuously improve your results on the platform.
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