• Home
  • Blog
  • BlogEnvy: Breaking Down Barriers – Reasons Why Marketers Hesitate to Use Video Marketing
BlogEnvy: Breaking Down Barriers – Reasons Why Marketers Hesitate to Use Video Marketing

BlogEnvy: Breaking Down Barriers – Reasons Why Marketers Hesitate to Use Video Marketing

Are you still unsure about using video marketing for your organization? Some marketers are holding back due to fear of the unknown or the idea that video is too expensive or time-consuming to produce. Let’s look at some of the ways an experienced production team can help you overcome these barriers.

1. Lack of Time: The #1 Barrier

Many businesses think that videos take too much time and staff to produce. We understand the value of time and are here to simplify the video creation process for you. We make sure that video production fits into your schedule, so you can focus on what matters most.

2. Cost Concerns: A Common Hurdle

Video marketing is sometimes perceived as being too expensive, but we can provide cost-effective solutions that will fit within your budget while still maintaining high quality. We offer a range of video production services to help you incorporate video into your marketing strategy. Check out our monthly subscription package here: 

3. Where to Begin?: Navigating the Unknown

Video marketing can be a challenge for some marketers, but we’ve got you covered. We know how to ask the right questions to make compelling videos that will grab attention. Whether you want to attract customers, train employees, or explain your cause, we’ll guide you from brainstorming to delivering the final product, offering expert advice and support along the way.

4. Understanding ROI: The Value of Your Marketing Efforts

Uncertainty about the return on investment (ROI) of video marketing is a common concern. Our team can help you understand how video marketing can drive results for your business and get the results you need.

5. Changing Perspectives: Recognizing the Need for Video

Some marketers might not realize how important it is to use video in their marketing strategy. As consumer preferences change, using video has become an important way to gain people’s trust and keep them engaged. Did you know that 68% of marketers are planning to start using video in 2024? And 87% of consumers say that video quality affects their trust in a brand. So, it’s clear that including video in your strategy is a must. (Source: Video Marketing Statistics 2024 (10 Years of Data) | Wyzowl)

We understand the barriers that have kept some marketers from fully embracing video marketing. With video, you can connect with your audience on a deeper level, build trust and credibility, and drive conversions like never before. It’s an excellent way to showcase your brand’s personality and showcase your products or services to your customers. Head over to our services page to learn more: