Here are some statistics that will help you gain insight into how your audience is engaging with online video content.
Audiences are watching an average of 17 hours of online video per week this year, compared to 19 hours in 2022.
Source: Wyzowl
Did you know that people are twice as likely to share videos compared to any other type of content? People are 52% more likely to share video content than other types of content such as social posts, product pages, and blog posts.
Source: Wyzowl
Across all videos, the average retention rate is 53%. This chart breaks down video retention rates by length:
-66% of viewers will finish a video that runs less than one minute.
-56% of viewers will finish a video that runs 1 to 2 minutes long.
-50% of viewers will finish a video that runs 2 to 10 minutes long.
-39% of viewers will finish a video that runs 10 to 20 minutes long.
-22% of viewers will finish a video that runs over 20 minutes long.
Source: Vidyard
Verizon and Publicis Media conducted a study that found up to 80% of viewers are more likely to finish watching a video that has subtitles—and half of those people prefer captions because they like watching videos without sound. Also, Meta reported that 85% of Facebook videos were being watched without sound.
Source: Kapwing
With the ever-growing popularity of social platforms, viewers are watching more videos from their phones than ever before. Make sure you optimize your videos for mobile.
Source: Insider Intelligence
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