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Thursday Tips: Brand Standards

Thursday Tips: Brand Standards

Whether or not your brand style guide specifically references videos, you still need to follow the design elements outlined when creating your next video.

In today’s Thursday Tips, we’ll show you how using your brand style guide in your marketing videos can keep your branding consistent across multiple channels. Check it out!


When you’re creating your marketing content, you want to be consistent with your brand’s style. You want to make sure the logo usage, the colors, the fonts, and the image style match your company brand guidelines. Before we start any project, we always ask our clients for their brand guidelines, and we implement them in the video. We’ll use the same fonts and the same color scheme. It seems like something so simple, but yet it’s often overlooked.