Capturing event footage is a very important aspect of video marketing. Conferences are the perfect opportunity to gather valuable footage that can be used for social media or as a showcase video on your website.
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When you’re planning this year’s event, it’s really hard to focus on next year’s event. But focusing on next year will make your job easier. Why? Because this year, you want to capture video footage of your event, all aspects of it, and get interviews with your attendees, executives, and even customers. Then you can use all that footage to do two things, one, to create a recap video of this year’s event and, two, use that footage and those interviews to create a promotional event for next year.
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