Video is a powerful marketing tool, especially in the digital age. And if you aren’t using video to generate leads for your business yet—you should! 83% of marketers whose businesses use video agree that it helps with lead generation. (HubSpot)
Videos generate leads because they can do so much more than photos. They can capture emotion and context in ways text just can’t match, which makes them particularly effective at turning visitors into customers. In 2021, 68% of consumers prefer watching videos to learn about new products or services, as compared to articles, infographics, ebooks, and presentations. (WordStream)
Adding video to the landing page of your website is the 2nd most effective way to generate leads (HubSpot), but it can also help with SEO rankings and overall brand awareness. Also, 53% of marketers say email marketing has been the channel of choice for early-stage lead generation. (HubSpot) You can generate leads with videos by requiring viewers to share their email. In exchange for contact information, they receive education from a subject matter expert.
So what kind of videos can you use as a lead-generation tool? A few examples include:
–Video Ads: Make a video ad that will help you capture the attention of your viewers. Once they learn about your offering, get them to subscribe to learn more.
-Client Testimonials: Clients who are happy with their customer service experience often become brand advocates and share their positive experiences with others. Videos generate leads for your business by showing off the high quality of your product and the expertise of your team.
-Tutorials: Video is not only the perfect medium to explain your products and services, but also to give tips, tricks, and solutions for using the product or service in their own way.
-FAQ Videos: FAQ videos are the best way to answer general questions and educate potential clients about your business. Let them know how you can provide a solution for their problems.
–About Us: This is your opportunity to tell a story about who you are and what you do. It’s also a great way to gain trust from your viewers.
Video is a powerful tool in online marketing. It generates more leads than text or images do–and it can help you capture your prospects’ attention fast. If you want to get your prospect’s attention, nothing beats a compelling video that tells them about your product or service and shows them how it works (or even better: what it does).
VideoEnvy @2023 | Telling Your Stories In Video. A Houston Video Production Company.