Marketing Trends for 2019
It seems like 2018 went by in a flash and as we look forward to the Marketing Trends of 2019 there is one thing that keeps standing out: VIDEO. 2019 will be the year video is taken to a new level for businesses. This will be your biggest opportunity to attract new customers, engage viewers, create new leads and to connect with the public. We’ve told you before, video marketing is important, but as we look ahead to 2019 it’s clear this trend is only going up.
In 2019, people will just expect that you have video content on your website. (Forbes)
Your competition is most likely adding video too. 83% of businesses say their homepage explainer video is very effective. (Wyzowl)
If you make video, people will come to support you. Businesses who use video marketing report 76% increase in traffic because of the video. (Wyzowl)
Video creates new clients. 93% of businesses say they’ve gotten a new customer thanks to a video on social media. (Animoto)
Video pays for itself. Businesses who used video ended up growing revenue 49% faster than non-video users. (Vidyard)
Videos help people remember you. 80% of users can recall a video ad they have seen in the past 30 days. (Forbes)
Explainer videos really do work. Viewers retain 95% of a message after watching a video compared to just 10% when just reading it. (Wirebuzz)
Including a video on your company landing page can increase conversions by more than 80%. (WordStream)
In 2019 more than ever, video is the number one type of content people will want to see from companies on social media. (Animoto)
Video helps your customer. 47% of businesses report counting on video to answer question for customers. (Hubspot)
By 2019, video will account for nearly 80% of the world’s mobile data traffic. (Entrepreneur)
In 2019 you can expect to see more interactive video. 24% of businesses have used interactive video marketing and 43% plan on using it in the future. (Wyzowl)
Because of the popularity of video, people often think it’s something they can just do on their own. In some cases, it is. But, many clients we see are coming to us with an incomplete or unsatisfactory video project they tried to do and they need it to be done right. Don’t waste time (and money) when it comes to video. In 2019, more than ever, it’s something that may mean the most to your business, customers and how your company is portrayed. Here’s more on the services offered by VideoEnvy.